Koninklijke Philips N.V., commonly known as Philips is a Dutch multinational engineering and electronics conglomerate headquartered in Amsterdam. It is one of the largest electronics companies in the world. Philips is organized into three main divisions: Philips Consumer Lifestyle (formerly Philips Consumer Electronics and Philips Domestic Appliances and Personal Care), Philips Healthcare (formerly Philips Medical Systems) and Philips Lighting.
Philips Consumer Lifestyle produces consumer electronics and small appliances and is no stranger when it comes to using non-retail channels to distribute it’s product to the consumer. Philips Consumer Lifestyle was one of the first A-brands that enthusiastically embraced the opportunity to promote and sell their products to Elsevier Exclusief using the Product2channel platform. Having run over 12 product promotions with Elsevier Exclusief in their firts five months, Philips is now eagerly anticipating the role-out of Product2channel to other alternative channels.
On the right you'll find some of the communication tools used to promote the Philips products being sold on Elsevier Exclusief.